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Mirror Now - Know Your Rights to
Use Them Right

Know Your Rights to Use Them Right was an initiative by Mirror Now to live up to its tagline of You. First. Being in a competitive space of English News Channel, it was important for the channel to constantly let the urban people know that the channel belongs to them.

Overview

Objective

Create a marketing campaign that serves as a reminder to urban residents that Mirror Now is their dedicated channel, specifically addressing topics that are pertinent to their lives, while distinguishing itself from other channels that primarily emphasize rural development or political matters.

The YouTube platform now offers live videos that provide solutions to the most crucial and intricate rules governing urban life, ensuring that any citizen with doubts or queries can find the answers they seek.

Result

  • Planned the entire campaign rollout, including print ads, on-air promos, and content videos.

  • Identified relevant and engaging topics for urban Indians, such as public displays of affection in India.

  • Worked closely with the EVP to ensure a smooth campaign launch.

  • Created compelling social media captions for the campaign videos.

  • Provided briefings and approved content produced by the team.

  • Managed additional marketing operations, including budget approvals and cross-channel promotions.

My Role

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