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In this digital age, is our privacy really that private? From our personal information being used and sold to advertisers by the biggest tech companies to constant attempts made by hackers to access our information, it is indeed an age in which we are living that is very vulnerable. 

That is what our client, HOUM, wants to change. The world is intended to be given their own 100% secure digital homes by HOUM, where all personal photos, contacts, important documents, etc can be kept without any worries.

Overview

Launch - Houm.com

Raise awareness among individuals regarding Houm's unique differentiators compared to other industry giants, emphasizing its commitment to safeguarding the privacy of their personal data. Achieve a target of 5,000 downloads within the first quarter.

Objective

  • Developed the core concept for the launch campaign, "Your digital home".

  • Oversaw both the pre-production and post-production phases of the two films.

  • Led the post-production meeting, presenting the comprehensive plan of action to the client.

  • Strategized and created content for e-mail marketing campaigns.

  • Planned and generated ideas for social media marketing initiatives.

  • Managed advertising operations, including approvals for creative materials and budget allocations.

My Role

Result

Houm achieved an impressive milestone by surpassing 5,000 downloads within the initial two months of its launch.

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